L & M Mass Solutions helps companies elevate their game in the CPG arena. We offer custom solutions ranging from selling story development, data management, market penetration plans, trade management, category analysis, top-to-top document creation, sales team evaluation, and other critical offerings.
We try and analyze your specific needs and tailor our approach to your business. Some of the processes we have helped CPG companies with include:
- Developed Category Management process and system to help a client become Category Captain at a leading major global retailer
- Created a SKU rationalization and optimization process for a company that led to a $2 million annual cost saving
- Created company selling story for a leading c-store brand that has helped them increase distribution and overall buyer recognition
- Developed ongoing research templates for major brand that helped guide salespeople in Mass and DIY channel
- Helped create joint business planning processes with several companies to better align their effort against key customers
With experience in every major class of trade and across several categories, let us help you raise your game!